AI & emerging-tech training · est. for the era

Genuinely good. Trained, not born.

Practical AI training you book — for individuals and whole companies who want to get genuinely capable with AI and emerging tech. You book a session; the community and its nudges keep the reps going until it’s a habit. No hype. No theory dumps. Reps.

See the programs How we train
A coach leads a live training session while a room of professionals at laptops works along

The Nudge Method

Training that
actually sticks.

Here’s the model: you book a session. Then the community and its small, well-timed nudges keep the reps going between sessions — until the new way of working is just how you work. That after-care is the nudge. It’s the difference between a skill you use on Monday and a workshop you forgot by Friday.

  1. 01

    Small reps, daily

    Twenty-minute drills on your actual work — not marathon workshops you forget by Friday. Every drill ends with something shipped.

    Habit over hype
  2. 02

    Real work, not theory

    You bring the inbox, the spreadsheet, the codebase, the deck. We train on it. If it doesn’t survive contact with Monday morning, it doesn’t make the syllabus.

    Your work is the curriculum
  3. 03

    Coaches, not lecturers

    Every cohort is run by practitioners who use these tools to do their own jobs. They watch you work, spot the fumble, and nudge — in the moment.

    Feedback in the rep

Ways to train with us

Book the training.
Start where you are.

Most popular
P·01 One-off · one topic · 3 hrs

Drop-in

One topic. One room. Three hours. A hands-on session that leaves you actually using the thing — plus a seat in The Crest Club, our members-only community where the nudges keep coming after the session: weekly drills, replays, wins and accountability. Book by the session, the year, or for life.

▶ Featured session — Turn On the AI You Already Pay For 
Single session $69 $49early-bird / session
  • One live hands-on session
  • Workbook + prompt pack, yours to keep
  • Session replay for 30 days
  • 30 days in The Crest Club
Register Now
Best value Lifelong Learner $229 $179/ year · limited time
  • Every Drop-in we run, live
  • Full replay library — every past session
  • Crest Club membership, all year
  • Vote on which topics we run next
Register Now
First 50 only
Founding Lifer $349once, forever
Join the founding waitlist

✦ Everything in Lifelong Learner — for life. No renewals, ever. When the 50 seats are gone, they’re gone.

Transparent pricing. No tiers-of-tiers, no “contact sales”.

On the board

Tool deep-dives
Vibe Series
  • 101 · Coding
  • 102 · Engineering
Life OS Series
  • Finance OS — stay on track with your money goals
  • Health OS — stay on track with your body goals
  • Personal OS — get more done, stay present

+ new topics every month, voted by the Club

A year of skill in 6 weeks
A professional deep in focused practice at her laptop in the evening
P·02 For individuals

The Season

Six weeks from “I dabble with chatbots” to running your work through AI with taste and judgment. Cohort-based, drill-driven, career-proof.

Next cohort Starts 5 Sept 2026 $779  $479 for waitlist members · save 38%
  • 6-week cohort · 2 live sessions / wk
  • Daily 20-minute drills
  • Personal AI playbook you keep
  • Crest on completion — earned, not attended
Join the waitlist

No payment today. Waitlisters get priority onboarding and the discounted price the moment registrations open.

A team huddled around a whiteboard mid-discussion during a training sprint
P·03 For companies

The Squad

We embed with a team, map its real workflows, and train the whole unit to run on AI — together, on live work, with a shared playbook by week eight.

  • 8 weeks, embedded with your team
  • Workflow audit → custom drill plan
  • Team playbook + internal champions
  • Measured on output, not attendance
  • From AED 25,000 · per team of up to 12
Enquire about a squad Popular among teams
Executives in a boardroom briefing reviewing results on a wall screen
P·04 For leadership

The Executive Brief

Two intense days for decision-makers: what the technology actually is, where it breaks, what it costs, and how to lead teams who use it daily.

  • 2-day intensive · on-site or remote
  • Hands-on — execs do the reps too
  • Risk, governance & build-vs-buy
  • 90-day leadership nudge plan
  • From AED 15,000 · 2-day engagement
Enquire about a briefing

The Playbook

What you’ll actually train.

The Season syllabus, week by week. Every module ends with work shipped, not a certificate printed.

WK 01Mental models

How these systems actually work — and where they reliably fall over. You’ll leave able to predict failure before it happens, which is 80% of looking like a wizard.

WK 02Prompt craft

From chatting to directing. Structure, context, iteration, and the difference between a prompt and a brief. Drilled on your real documents.

WK 03Workflows & automation

Wiring AI into the work you do every week — research, writing, analysis, admin — so the gains compound instead of evaporating after the demo.

WK 04Agents & delegation

Handing whole tasks to AI and staying in charge. Scoping, checkpoints, review — managing a tireless junior who never gets offended by feedback.

WK 05Data & context

Getting your knowledge into the machine: files, notes, systems. Retrieval, context windows, and why “it doesn’t know our stuff” is a solvable problem.

WK 06Judgment & taste

Evaluating output, spotting confident nonsense, knowing when not to use AI. The module that separates the genuinely good from the merely enthusiastic.

What cohorts say

Real reviews.
Earned in the room.

“It was amazing. Even though I’m not a tech-savvy person, I still enjoyed it — fully engaging and genuinely useful.”
DureZainab H
“An insightful, engaging and practical workshop — especially the prompting, and how AI is evolving beyond just chatbots. Complex ideas explained so clearly.”
Sarah Q
“I really enjoyed it. The calm, patient delivery made a completely new topic easy to follow — and the follow-up videos helped a lot.”
Hira M
“I finally understood how AI lets one person do the work of many — and how vital it is to learn it in this fast-moving world.”
Farheen M
“It was very informative — I’ll definitely be using the AI tools that were explained.”
Quratulain F
“I already work with many AI tools, and every session I come away able to work more smartly.”
Zareen S

Ready to
train?

The founding class is forming now — 50 seats, once, ever. Tell us where to send the syllabus, program pricing, and one good nudge a week — nothing else.

Individuals, teams and boards welcome. Scepticism encouraged — we train on it.